“EcoShe - The Clothpad Revolution” by Jeevan Jyot Kaur (The PadWoman of Punjab) is an all-women's project of the women, by the women, for the women rising from the holy city of Amritsar, Punjab, Haryana, Bihar and eventually reaching women around the world. Currently, Mrs. Nimarta Kaur serves as the Global Ambassador and Mrs. Himani Arora is the Bharat Ambassador for project EcoShe-The Clothpad Revolution, actively working in various states around the globe. We are committed to offering menstrual health education that is responsive to the needs of diverse populations. We, at EcoShe promote and revitalize menstrual practices that are healthy, dignified, affordable and eco positive.

Our Mission: is to trigger a major shift in menstrual health management space resulting in a more clean and healthy environment.

Our Aim: a transformed world in which girls and women are:

• Equipped with knowledge, resource and skills to live in harmony with their bodies.
• Honoured and free from shame, complexes and oppression.

What do we do?

1. Environment: We promote two types of reusable pads as an eco-friendly alternative to disposable products. There are healthy for us as well as our planet.
2. Livelihood:Our cloth pads are produced by a women's group in India and ethically traded across the globe to provide a genuine income generation opportunity for women from underprivileged sector.
3. Education: We work with schools, colleges, institutions and villages to deliver educational programs that foster a healthy, responsible and dignified menstrual experience for women throughout rural India in general, and underprivileged sector in particular.

Recently, Project EcoShe was recommended for Punjab jails by the jail Minister S. Sukhjinder Singh Randhawa and the D.G.P. Mr. Suresh Arora .The females jail inmates from 13 jails all over Punjab, were educated under “EchoShe two hour’s Menstrual Health Program” about the harmful implications of the disposable sanitary pads. Approximately 1500 EcoShe Reusable Sanitary Pad Kits were distributed to the female jail inmates. The usage of reusable sanitary pads would immensely help in reducing the sanitary waste of the jails. The female inmates after attending the session agreed that in their choice of menstrual products, women and girls have the chance to make a difference to the disturbance in ecological systems caused by humans. By opting for a reusable menstrual product, or a disposable one which does not contain plastic, bleaches or dyes, a lower environmental impact can be achieved.